NEWS & BLOGS

I went paddleboarding recently when the sunshine came out. I took my eye off the ball for two minutes to take some pictures, and the strong wind nearly had me in the reeds. It struck me that paddleboarding is a good metaphor for where a lot of engagement professionals are right now with AI. Getting on the board is the easy part. Everyone can do that. But without a paddle you are not really in control - you are just being pushed around by the wind, drifting sideways, watching

Public sector budgets are tight and training is a luxury. When you invest in professional development, you need to be certain it will make an immediate impact – that people leave with skills they can apply right away, not concepts to revisit in the future. For public sector engagement and communication teams, a development area becoming increasingly urgent is around digital skills. The growth of artificial intelligence (AI) has taken us into a new realm and is changing how pe

The importance of ‘making friends’ with whoever owns your digital channels Are your digital channels working for engagement or just working? There's a pattern we see regularly when reviewing digital engagement strategy for public sector organisations. Digital channels exist, usually managed by someone in the communications team, and they share numbers as a measure of success. Yet the engagement professionals – the people whose job it is to understand communities, gather insig

Last week I hosted a coffee morning for the Consultation Institute. We were talking about digital engagement and how to reach beyond the usual voices. The conversation quickly went to digital engagement with young people – something lots of organisations are keen to do. The obvious answer is that many young people are on TikTok. Perfect, that’s the plan then? Well it’s still not quite that simple. Where young people are and how they use social media Let's start with some in

We hear this a lot from public sector teams. Think about the last time you heard about a local service change, or something that had people frustrated in your community. Where did you find out? Chances are, you saw it online somewhere - a Facebook group, a comment thread, a post shared by someone in your network. That's not a coincidence. Conversations about organisations are happening continuously online, whether those organisations are present or not. Only a very small port

An exploration of the Palantir–NHS backlash, the long shadow of care.data, and why meaningful engagement is essential when handling people’s most personal health data.