SOCIAL MEDIA MANAGEMENT FOR PUBLIC SECTOR ORGANISATIONS
PRACTICAL SOCIAL MEDIA SUPPORT. WITHOUT THE AGENCY PRICE TAG.
You know your organisation needs to be on social media. You might even have accounts set up. But between everything else on your plate, posting consistently - let alone posting well -keeps sliding down the to-do list.
Sound familiar? That’s where Open Voice Lab comes in.
We provide hands-on social media management and support for public sector and Voluntary, Community, and Social Enterprise (VCSE) organisations. Whether you need someone to take social media off your hands entirely, or just want expert guidance to improve your engagement - we can help.
SERVICES
ORGANIC SOCIAL MEDIA MANAGEMENT
CONTENT CREATION, DESIGN AND, SHORT-FORM VIDEO
PAID SOCIAL MEDIA SUPPORT (SMALL BUDGETS WELCOME)
SOCIAL MEDIA PERFORMANCE ANALYSIS AND RECOMMENDATIONS
Organic social media management
For organisations who want a consistent, professional presence on social media - without it falling to whoever has five minutes spare.
We manage your social media channels on your behalf, creating and scheduling content that reflects your organisation’s voice, priorities, and engages the communities you serve.
What we offer:
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Content planning and calendar development aligned to your key dates and priorities
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Writing, designing, and scheduling posts across different platforms
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Engaging content creation - that stops the scroll, not just fills the feed
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Graphic design and visual content -branded, on-message graphics and carousels that look professional without needing a design agency
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Short-form video and Reels/Shorts - filming, editing, and producing short videos built around strong hooks that earn the first three seconds (and keep people watching)
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Community management - monitoring comments, responding to messages, and flagging anything that needs your attention
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Tone of voice development so your social media sounds like you - consistently
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Repurposing existing content (newsletters, reports, website updates) into social-ready posts
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Platform feature optimisation to engage — making full use of Stories, polls, Q&As, pinned posts, link-in-bio tools, and platform-specific features that the algorithm rewards
What this means for you:
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A consistent, credible presence - even during the busiest weeks
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Content that actually reaches and engages your community
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Less time spent worrying about what to post
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A social media presence that builds trust and engagement, not just followers
You don’t need to go viral. You just need to show up - and we’ll help you do that well.
Content creation, design, and short-form video
For organisations who know they need better content - but don’t have the skills, time, or equipment in-house.
Good social media lives or dies on content. A well-written caption, a well-designed graphic, or a short video with a strong opening can outperform a month of mediocre posts. We help you create content worth stopping for.
Written content:
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Captions, copy, and scripts written specifically for social - not just repurposed press releases
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Messaging that’s clear, human, and appropriate for your audience
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Content that balances organisational priorities with what your audience actually wants to engage with
Graphic design and visual content:
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Branded social graphics, carousels, infographics, and quote cards
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Design that’s consistent with your existing identity - or help developing one if you don’t have it
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Templates your team can use independently going forward
Short-form video (Reels, Shorts, TikTok-style content):
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Filming support and direction - we can come to you, or guide your team to film it themselves
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Editing and captioning for vertical short-form content
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Hook development - because the first two or three seconds decide whether anyone watches the rest, and most public sector video gets this wrong
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Format advice across platforms
Platform feature optimisation:
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Maximising organic reach using the features platforms actively reward - Stories, polls, Q&As, comment engagement, saves, and shares
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Pinned posts and profile optimisation so new visitors get the right first impression
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Hashtag strategy that’s relevant without looking desperate
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Timing and scheduling recommendations based on when your specific audience is actually online
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Link-in-bio tools and signposting to direct followers to the right place​
What this means for you:
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Content that earns attention - not just occupies space on a feed
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Short videos that feel native to the platform, not like a recorded PowerPoint
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A consistent visual identity that builds recognition over time
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Better organic reach and engagement without spending a penny more on paid promotion
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A team that can coach your staff to create better content independently, if that’s the goal
​You don’t need a production company or a full creative agency. You need content that’s good enough to engage your audience - and we know what that looks like for organisations like yours.
Paid social media support (small budgets welcome)
For organisations who want to reach more people but don’t have big campaign budgets or a credit card.
Paid social doesn’t have to mean thousands of pounds and a procurement nightmare. Even a small, well-targeted budget can make a meaningful difference to your reach. And if your organisation doesn’t allow staff to hold a credit card, or your procurement process makes digital advertising feel impossibly complicated - we can help you navigate that too.
What we offer:
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Paid social strategy for small and modest budgets (we work with organisations spending as little as £50–£200 per campaign)
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Campaign setup and management on your chosen social media channels
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Audience targeting tailored to your local area, demographics, or specific communities
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Ad copywriting and creative support
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Spend management and regular reporting - no hidden fees, no surprise
What this means for you:
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Broader reach without blowing your budget
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Targeted content that gets in front of the people who need to see and engage with it
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Social media content you can account for, report on, and be proud of
You don’t need a big agency to run effective paid social. You just need the right support.
Social media performance analysis and recommendations
For organisations who already have social media accounts but aren’t sure if they’re working - or what to do next.
Posting regularly and getting results are two different things. We dig into your analytics, make sense of what the numbers actually mean, and give you clear, practical recommendations for what to do differently to improve your engagement.
What we offer:
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Audit of your existing social media accounts and content
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Analysis of performance data - reach, engagement, follower growth, and more
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Plain-English reporting (no jargon, no vanity metrics)
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Specific, actionable recommendations tailored to your goals
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Benchmarking against comparable organisations where relevant
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Ongoing performance monitoring and monthly or quarterly reporting
What this means for you:
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A clear picture of what’s working and what isn’t
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Confidence that your time and budget are being spent in the right places
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A roadmap for improving performance - not just a report that sits in a drawer
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Evidence you can share with stakeholders or senior leaders
If your social media feels like shouting into the void, we’ll help you understand why - and what to change.
Social media training and guidance
For teams who want to manage their own social media -but want to do it better.
We offer practical, jargon-free training for communications and engagement teams, and anyone who's ended up responsible for social media without quite knowing how it happened. Visit our Open Voice Lab training pages for more information.
Why Open Voice Lab?
We’re friendly, practical, and allergic to jargon
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We understand the constraints that public sector and Voluntary, Community, and Social Enterprise (VCSE) organisation work within - budget limits, approval processes, procurement rules, and all
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We know that social media is rarely anyone’s only job in these settings - we work around you
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We write clearly, plan strategically, and keep things human
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We’re not here to sell you a package you don’t need - we scope work to fit your actual situation
We’re here to make your social media feel less like a chore - and more like one of your most useful tools to engage your audience.