DIGITAL ENGAGEMENT MASTERCLASS
MODERN DIGITAL SKILLS FOR ENGAGEMENT PROFESSIONALS
What this course is about
A practical, hands‑on masterclass for engagement and communications professionals. You’ll leave with the knowledge, skills and frameworks to use digital tools effectively for engaging with communities. The course blends clear theory with practical exercises, using a fictional organisation as a scenario to help you develop strategies you can implement in your own work.
Our next cohort runs in September 2026 and is delivered over four half‑day sessions, designed to give you time to learn, practise and apply new digital engagement skills between each module.
Duration
2 days. (1 day available)
Delivery
Online or in-house
Numbers
Maximum of 15
Trainer
Rachel or Alexia
Practical, hands‑on learning
We blend clear theory with real exercises. You’ll work through a fictional organisation scenario to practise digital engagement strategies you can apply immediately.
Built for modern engagement
Digital engagement now sits alongside face‑to‑face work. We show you how to design digital activity that is simple, accessible and genuinely two‑way.
Designed for public sector realities
Tight timelines, political sensitivity, mixed digital confidence and inconsistent internal processes — we teach digital engagement that fits the world you actually work in.
Inclusive and ethical by default
Digital engagement only works when everyone can take part. Inclusion, accessibility and public trust are built into how we teach and what we teach.
Suitable for mixed‑ability teams
Whether you’re new to digital engagement or building on existing experience, the course explains digital practice in clear, practical terms.
Flexible delivery
Delivered in person or online, over one or two days, for up to 15 participants — led by Rachel or Alexia.
What you'll learn
By the end of this masterclass, participants will be able to:
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Plan and implement digital engagement strategies that are inclusive, ethical and evidence‑driven
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Map and understand audiences to target communities effectively
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Build governance structures and processes to support consistent engagement
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Develop content strategies for meaningful two‑way digital communication
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Evaluate engagement outcomes and integrate insights into decision‑making
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Manage challenges in online engagement while maintaining public trust
Participants will leave with practical frameworks, tools and a high‑level digital engagement plan they can adapt for their own organisations.
Who this course is for
Ideal for professionals responsible for community engagement, consultation or public involvement, including:
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Public sector engagement officers
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Healthcare communication teams
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Policy and strategy professionals
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Digital engagement leads
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Customer insight and community liaison staff
Suitable for beginners and those with some experience — in the two day course we build from foundational principles to more advanced techniques.
Frequently Asked Questions (FAQs)
What is digital engagement and how does this course help us improve it?
Digital engagement is how you reach, listen and engage people online. This masterclass gives your team the practical tools and confidence to run effective, accessible digital engagement.
What does digital engagement training include?
You’ll learn the core principles of digital engagement, the tools public‑sector teams actually use, how to design online activities, and how to measure what’s working and how to listen effectively.
Is this digital engagement training suitable for NHS and local government teams?
Yes — the course is designed specifically around the realities of public‑sector engagement, including NHS and councils. It will also benefit VCSE organisations.
Do we need any prior digital experience?
No. The course works for mixed‑ability teams and explains digital engagement in clear, practical terms.
Can the digital engagement masterclass be tailored to our organisation?
Absolutely. We can adapt the examples, tools and exercises to match your audience, challenges and internal processes.
Yes — we can offer follow‑up sessions, templates or additional training depending on what your team needs. We also offer support if you need help implementing new processes or delivering a project.
Do you provide follow‑up support after the training?
Get in touch
If you don’t see exactly what you’re looking for here, we also design bespoke training courses and tailored packages to meet your organisation’s specific needs. With broad experience across communications, marketing and engagement, we can create practical, relevant learning shaped around your goals, team and challenges.
Get in touch to discuss your requirements or book a 30-minute introductory conversation.