COURSE:
A masterclass in digital engagement
ABOUT
This masterclass equips public sector and healthcare professionals with the knowledge, skills, and frameworks to use digital tools effectively for engaging communities. Across two days, participants will explore both continuous digital engagement and the formal consultation lifecycle, learning to build trust, gather insight, and deliver defensible, inclusive engagement online.
Day 1 focuses on continuous engagement: listening, responding, and building sustainable relationships with communities using digital channels. This can be delivered as a standalone day.
For those who continue to day 2, the focus is on consultation planning and delivery: applying digital tools strategically to support formal engagement processes, manage challenges, and evaluate outcomes.
The course blends theory with practical exercises, using a fictional organisation as a scenario to develop strategies that participants can implement in their own work.
Duration
Delivery
Numbers
Trainer
1-2 days
In person or online
Maximum of 15
Rachel or Alexia
Outcomes
By the end of this masterclass, participants will be able to:
• Plan and implement digital engagement strategies that are inclusive, ethical, and evidence-driven.
• Map and understand audiences to target communities effectively.
• Build governance structures and processes to support consistent engagement.
• Develop content strategies for meaningful two-way digital communication.
• Evaluate engagement outcomes and integrate insights into decision-making.
• Manage challenges in online engagement while maintaining public trust.
Participants will leave with practical frameworks, tools, and a high-level digital engagement plan they can adapt for their own organisations.
Who this is for
This course is ideal for professionals who are responsible for community engagement, consultation, or public involvement, including:
• Public sector engagement officers
• Healthcare communication teams
• Policy and strategy professionals
• Digital engagement leads
• Customer insight and community liaison staff
It is suitable for both beginners and those with some experience in digital engagement, as it builds from foundational principles to more advanced consultation techniques.
To find out more or book, contact us
Get in touch
If you don’t see exactly what you’re looking for here, we also design bespoke training courses and tailored packages to meet your organisation’s specific needs. With broad experience across communications, marketing and engagement, we can create practical, relevant learning shaped around your goals, team and challenges.
Get in touch to discuss your requirements or book a 30-minute introductory conversation.