AI FOR ENGAGEMENT WORK: YOUR ESSENTIAL HUMAN GUIDE
UNDERSTAND AI AND USE IT CONFIDENTLY
What this course is about
A clear, practical and proudly human introduction to AI for engagement professionals. This course cuts through the noise and gives you an honest, plain‑language understanding of what AI is, how it works and how to use it safely, confidently and creatively in your engagement practice.
Duration
1 day / 2 X 0.5 days
Delivery
Online or in-house
Numbers
Maximum of 15
Trainer
Rachel or Alexia
A human‑centred introduction to AI
No jargon, no robots — just a clear explanation of what AI actually is, how it behaves and why understanding it matters for engagement work.
Practical, hands‑on learning
Expect discussion, live practice and real exercises that connect AI directly to the work you do every day. We explore where AI genuinely helps, where it doesn’t, and where human judgement must always stay in the room.
Built for public‑sector realities
We focus on the tools your organisation is rolling out, the governance you must follow, and the practical constraints you work within — tight timelines, political sensitivity, mixed digital confidence.
Prompts that actually work
Prompting is the new skill engagement professionals need. We teach you how to write prompts that deliver useful, accurate outputs — and how to spot when AI is confidently wrong.
Safe, ethical and transparent practice
We make sure you understand your responsibilities around data protection, governance and transparency, so you can use AI confidently without keeping your DPO awake at night.
Flexible delivery
Delivered in person or online, as a full‑day course or two half‑day sessions, for up to 15 participants — led by Rachel or Alexia.
What people say
-
“The training was excellent. I went from having a 3/10 confidence level of using AI with engagement to an 8/10.”
-
“Changed my perspective on AI… helped me understand how to use it to my advantage.”
-
“The structure and pace were about as perfect as you can get.”
-
“Very engaging, lots of different activities… a nice bit of fun while learning.”
-
“From living in fear, I’m now excited about using AI.”
What you'll learn
By the end of this course, you will:
-
Feel confident explaining what AI is, how it works and why it behaves the way it does
-
Know the difference between approved AI tools and those that require caution
-
Understand your data protection responsibilities and what good governance looks like
-
Have a clear picture of where AI can support engagement practice — and where it cannot
-
Know how to write prompts that actually work
-
Be able to spot when AI is plausible but wrong
-
Feel equipped to make confident, informed decisions about using AI
Leave with practical skills you can use straight away — and reassurance that your human skills remain your greatest asset
Who this course is for
This course is for anyone working in engagement, communications or community‑facing roles who wants to understand AI without the jargon. Whether you’re completely new to AI, quietly using it and want more confidence, or have simply been asked to “think about AI” by your organisation — you’re in exactly the right place.
No technical knowledge required.
Frequently Asked Questions (FAQs)
What is this AI course about?
It’s a clear, human‑centred introduction to AI for engagement professionals. You’ll learn what AI is, how it works and how to use it safely and confidently in your day‑to‑day practice.
Do I need any technical knowledge?
No. The course is designed for people working in engagement, communications or community‑facing roles, with no prior AI experience required.
Will I learn how to write prompts?
Yes — prompting is a core part of the course. You’ll learn how to write prompts that work, how to test outputs and how to spot when AI is plausible but wrong.
Does the course cover data protection and governance?
Absolutely. You’ll learn your responsibilities around data protection, transparency and good governance, so you can use AI confidently and safely.
Is this course suitable for NHS, councils and VCSE organisations?
Yes — the course is built around public‑sector realities, including approved tools, governance requirements and practical constraints.
Can the training be delivered online or tailored to us?
Yes — it can be delivered in person or online, and we can tailor examples and exercises to your organisation’s needs.
Get in touch
If you don’t see exactly what you’re looking for here, we also design bespoke training courses and tailored packages to meet your organisation’s specific needs. With broad experience across communications, marketing and engagement, we can create practical, relevant learning shaped around your goals, team and challenges.
Get in touch to discuss your requirements or book a 30-minute introductory conversation.