COURSE:
AI for engagement work: your essential human guide
ABOUT
Artificial Intelligence (AI) is already part of your working life - showing up in the tools you use every day and the platforms your organisation is rolling out. The question is not whether to engage with it. It is how to do it well.
This is your essential, no jargon, no robots, proudly human introduction to AI for engagement professionals.
We will cut through the noise and give you a clear and honest picture of what AI actually is, how it works and why it behaves the way it does - because understanding it is the first step to using it well.
From there we get hands on. Expect plenty of discussion, live practice and real exercises that connect AI directly to the work you do every day. We will explore where AI can genuinely support engagement practice, where it cannot, and where human judgement must always stay in the room.
We will also spend real time on prompting - the new skill you need to develop - and make sure you know how to get what you need from AI.
We will also make sure you are clear on your responsibilities around data protection, governance and transparency - so you can use AI confidently without keeping your Data Protection Officer (DPO) up at night.
By the end of the day you will feel informed, equipped and ready - and still proudly human.
Duration
Delivery
Numbers
Trainer
1 day / 2 x 0.5 day
In person or online
Maximum of 15
Rachel or Alexia
Outcomes
By the end of this course you will:
- Feel confident explaining what AI is, how it works and why it behaves the way it does - in plain language you can actually use
- Know the difference between the AI tools your organisation has approved and the ones you should think twice about
- Understand your data protection responsibilities and what good governance looks like when AI is involved
- Have a clear picture of where AI can genuinely support your engagement practice - and where it cannot
- Know how to write a prompt that actually works - and how to spot when AI is telling you something plausible but wrong
- Feel equipped to make confident, informed decisions about when to use AI, when to question it and when to put it down
- Leave with practical skills you can use straight away - and the reassurance that your human skills are still your greatest asset
Who this is for
This course is for anyone working in engagement, communications or community facing roles who wants to get their head around AI without the jargon. Whether you are completely new to AI, have been quietly using it and want to feel more confident, or have simply been asked to think about it by your organisation - you are in exactly the right place. No technical knowledge required.
To find out more or book, contact us
Get in touch
If you don’t see exactly what you’re looking for here, we also design bespoke training courses and tailored packages to meet your organisation’s specific needs. With broad experience across communications, marketing and engagement, we can create practical, relevant learning shaped around your goals, team and challenges.
Get in touch to discuss your requirements or book a 30-minute introductory conversation.